Adidas will Have More Opputunities

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On the basis of the fixed exchange rate to compute, being profited from wholesale, retail, and other businesses’ double-digit increase, Adidas Group’s worldwide sales revenue was grown 14% in the first quarter of 2012. Compared with the corresponding term of last year’s 3.273 billion Euros, the group’s sales revenue was grown 17% in the first quarter of 2012, being achieved 3.824 billion Euros.Thanks to Adidas brand sales income’s double-digit increase, the group’s wholesale business was grown 10%in the first quarter of 2012. Being pushed forward by 9% increase of the comparable-store’s sales income, its retail business has been grown 16% compared with the previous year’s. Other business income was grown 32%, which was mainly benefited from the strong sales income growth brought by hockey products of Taylor May Adidas Golf and Reebok CCM.In the first quarter of 2012, Adidas Group’s gross profit ration was fell off 0.7% Although the overall sales income which is the combination of products business and regional business is a positive number, and the sales income’ portion of retail business with higher profit margin is also increased, the added input cost still can’t be fully counteracted.The group’s net receipt, based on shareholders, was grown from the previous year’s 209 million Euros to 289 million Euros, and compare with the previous year, 38% was grown. Higher IBT is the main reason to constitute this increase.Adidas Group’s CEO said: «We made a good beginning in the year of 2012, and with the development of Adidas’ important corner in 2012 European Football Championship and 2012 London Olympic Games, more opportunities will be followed afterwards. We have been working hard to maintain the inventory in a lower level within the circle. The market could be purified, therefore we will launch out a lot of innovative products and brand activities and we’ll continue to inspire all our consumers and cooperative partners».On the basis of the fixed exchange rate to compute, the Greater China area’s sales income was increased 26%, up to 385 million Euros. The core sportive performance series has played a prominent impellent role for the sales revenue’s growth. Both the distributors’ shops and the self-supporting shops keep a lot of customers, and self-supporting shops’ comparable sales income was increased 10% in the first quarter.Adidas Greater China region’s managing director, Colin Currie said: «Obviously, our brand is thriving in the market, and the market share is expanding gradually. In the previous two years, our business had been growing steadily, at the same time, the distribution link’s quality was rigidly regulated and the shop’s quantity, varieties and sites were upgraded, consequently we have gained the present position. Moreover, we have also perfected the products’ series, trademark marketing and visual exhibition so that the Chinese customers’ increasingly sophisticated and mature needs could be fitted».

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{mso-style-name:nhVisit our shoes at Adidas
Js Panda to see brand fashionable sneakers, or chaussure
adidas panda, and numerous other brands.

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